Exploring "Similar Twitter accounts" - feature for Prune you Follows

In this week's unauthorized and rum-fueled treasure hunt, we explored how to use semantic search to find similar Twitter accounts to a selected account.

We think it might be a helpful feature for Prune you Follows. Either the user selects an account, or we look at already unfollowed accounts and suggest new ones.

Screenshot of the Pirate Princess holding two small stuffed animals with Cap'n', Queen Raae and Milly+Tilly Cam

It's promising, but when looking for similar accounts to the Tailwind founder Adam, we're not really looking for others named Adam 🤔

Results for Adam, lots of Adams

But sometimes, there is important info in the account name, especially for accounts representing non-humans, such as the Tailwind account.

Results for Tailwind, lots of other ui frameworks

However, the Adam case might be because he has an undetailed description. His co-founder Steve does not give us as many Steves...

Results for Steve

For this exploration, we used embeddings created by OpenAI from the input:

const input = `
    Name: ${account.name};
    Username: ${account.username};
    Location: ${account.meta.location};
    Description: ${account.meta.description};
    Followers: ${account.public_metrics.followers_count};
    Following: ${account.public_metrics.following_count};

From a data point of view, embeddings are simply arrays of floats. They are the output of ML models, where the input can be a word, a sentence, a paragraph of text, an image, an audio file, a video file, and so on.

Each number in the array of floats represents the input text on a particular dimension, which depends on the model. This means that the more similar the embeddings are, the more "similar" the input objects are. I've put "similar" in quotes because it depends on the model what kind of similar it means. When it comes to text, it's usually about "similar in meaning", even if different words, expressions, or languages are used.

Tudor Golubenco (CTO of Xata)


All the best,
Queen Raae

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